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50 years ago. Strawberries grew easily. Then the climate changed. We rebuilt the conditions. Every outcome, by design

Light, water, air, nutrients and time are all set by us. The strawberry was only the first thing we proved it on.

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_Prologue

Highland farms borrow their conditions from altitude. We build ours at sea level in West Jakarta, where a strawberry has no business surviving. That is the difference between a good location and a working system.

Strawberry plants in the facility
  • Light: Spectrum and photoperiod set per growth stage. Sunrise happens when the plant needs it.
  • Water: Delivered to the root, measured per plant, recovered and reused. [X]% less than open-field.
  • Air: Temperature, humidity, and CO₂ held within [X] of target, around the clock.
  • Nutrients: Formulated and dosed directly. No soil to correct for, no season to wait out.
  • Time: [X] harvests a year instead of [X]. The calendar is an input, not a constraint.

_Farming Technology

Vertical growing racks

_Research, Cultivation, and Harvest

_Journals

A working facility at sea level in West Jakarta, with harvest data from every cycle since commissioning. What we have proven here is not a crop — it is a method for building growing conditions where geography says they shouldn't exist. That method scales by replication, not by acquisition of land. We're open to conversations about capital, capacity, and where the second site goes.

See all journals
  1. [01]Nutrient dosing without soilNutrient dosing without soilRead more
  2. [02]The first flowersThe first flowersRead more
  3. [03]Inside the control roomInside the control roomRead more
  4. [04]Where the second site goesWhere the second site goesRead more
  5. [05]First harvest at sea levelFirst harvest at sea levelRead more
  6. [06]Writing light recipesWriting light recipesRead more
  7. [07]Strawberry sandoStrawberry sandoRead more
  8. [08]Partnering with Jakarta cafésPartnering with Jakarta cafésRead more
  9. [09]Why sea level?Why sea level?Read more

_Be part of us

The next facility doesn't need a mountain

We didn't find a place where strawberries grow. We built one at sea level in West Jakarta, and recorded every condition it took. That record is the asset — a highland farm's advantage ends at its property line, ours is a specification. It can be built again, closer to the people who need it.

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Our Partners :

  • Universitas Indonesia
  • All Fresh
  • Gelael Signature
  • Wardah
  • AMOS
  • Hypermart
  • Kimia Farma
  • Mykonos

_Careers

Join the future of farming with Soofresh.

Our team works at the intersection of climate science, mechanical engineering, and bio-agriculture. We design closed-loop vertical systems that secure maximum nutrient densities and pristine biological safety.

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Team discussion

Connect easily with Soofresh and our journey begins together.

@soofresh_farm

Image is sourced from Soofresh Instagram